Introducing Tinker

Experimentation leads to growth. Software is rarely "done." Companies like Amazon and Facebook continuously test new ideas, from small color changes to major new products. From this process of exploration, they discover ways to grow and make money.

Any business can learn from both tech startups and tech giants. I started Tinker to motivate this process of iteration in every online business - from Shopify storefronts to subscription newsletters to VC-funded apps.